Canadian consumers want to know how beef is produced

As several experts have stated, the perception of livestock and beef production requires more constructive marketing work to illustrate to consumers how this livestock activity is carried out in a sustainable way. Some polls socialized at the Canadian Roundtable for Sustainable Meat last June showed that while the naysayers are getting louder, most of society is willing to listen and learn about beef. According to the Grain News portal, it can be said that the relationship between sustainability and beef marketing is so strong that one depends on the other. (Read: Traceability: the way to guarantee food safety for new generations) Consulting with Dorothy Erickson, Zoetis Veterinary Services Manager in Saskatoon, Canada, the expert said that constructive marketing of beef requires an understanding of its relationship to sustainability. “When we look at the big picture, I think it is appropriate to think of sustainability as a commitment rather than an achievable goal. And when we ...