Continente bets on Alentejo wheat for bread making

The cereal sector is of vital importance for Portugal and, therefore, Continente has invested in the acquisition of cereals from Alentejo for bread production in its stores. Currently made with the most diverse ingredients that give rise to many delicious varieties, bread pleases kids and adults and is a practical food to eat at any time of the day. Continente continues to invest in national production and, for this reason, it acquired more than 4 thousand tons of cereals from Alentejo for the year 2020, between wheat and triticale, for bread production in Continente stores across the country. This supply corresponds to 80% of the total cereals sold under the “Cereais do Alentejo” brand. The partnership between Continente and ANPOC - National Association of Oilseed and Cereal Producers also results in the improvement of wheat varieties, which make it possible to obtain bread with a high protein value, which is essential for a healthy and balanced diet. Research and innovation, ...