South Korea's beekeeping industry is experiencing changes with a record high number of beekeepers and a increase in honey production since 2014. However, the industry faces challenges such as higher production costs due to the lack of honeysuckle plants and climate change. The industry also relies on imports, especially Manuka honey from New Zealand, which is becoming increasingly popular despite its high price. The industry is encouraged to develop differentiated national brands and ensure the safety of domestic honey.