The prospects for the global poultry industry remain favorable, with consumption expected to grow by 2.5–3% worldwide. The Asia-Pacific region and South Asia continue to be the engines of growth, while Europe has seen the highest consumption growth (around 3–4%) in many years. The best-performing regions include Europe, Southeast and South Asia, as well as South Africa, while the United States, Mexico, and Brazil are struggling with oversupply and low prices, highlighting the need for stricter supply discipline. The growth of global trade remains limited (1–1.5%), as many countries – including the Middle East and Africa (MEA) markets, China, and parts of Asia – favor local production, while factors such as U.S. reciprocal tariffs and Turkey's temporary export ban increase volatility. On the brink of a new era for poultry farmers: global demand is unbroken, but supply chains have never been more vulnerable – Photo: Unsplash The greatest uncertainty is posed by the Middle East ...