The article discusses the factors influencing the price of beef in Brazil in 2023. It highlights the importance of both domestic demand and foreign sales, with China being a key market. However, China's focus on controlling COVID-19 and recovering pork production could affect its beef purchases. The high dollar makes foreign protein sales appealing. Despite high production costs, Brazilian beef production is showing signs of recovery, with an increase in the number of slaughtered animals and meat quantity per head in the first three quarters of 2022.