"Don't heat it, eat it raw"…The launch of second-generation triangle gimbap

게시됨 2026년 4월 10일

원본 콘텐츠

After over a year of joint research and development, Seven-Eleven has successfully innovated the quality of a new product, achieving the technology to maintain the fresh rice flavor even when refrigerated. Seven-Eleven announced that it has launched a triangle gimbap that allows you to feel the taste of freshly cooked rice without heating it in a microwave, after a research period of over a year. According to Seven-Eleven, the predecessor of the convenience store triangle gimbap is the Japanese-style triangle gimbap called 'Onigiri' that Seven-Eleven sold in its early days. Subsequently, manufacturing facilities and logistics systems were established, and in 1999, the first Korean-style triangle gimbap was introduced to the market. Through the 'Rice Project', Seven-Eleven improved the rice, which is the fundamental competitiveness of convenience store food. Until now, triangle gimbap had the drawback of becoming soggy when used in a microwave and being hard and scattered when not ...

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