Sangju city in Gyeongbuk, South Korea has started exporting dried persimmons and pears to Vietnam for the first time, worth a total of 240 million won. The export was done through agricultural exporter Orient, and the products will be sold at Gangnam Mart in Vietnam. This comes as agricultural exports to Southeast Asia have stalled due to the COVID-19 pandemic, but there has been a resurgence in interest due to the Korean Wave.