Pomegranate farmers in California faced challenges during the harvest season due to heavy rains and winds, leading to damaged fruits and increased prices. Despite these challenges, some growers were able to bring in a substantial crop. The state is projected to produce 12 million boxes, or 300 million pounds, of pomegranates, with 6 million boxes being for the fresh market. The demand for California pomegranates is on the rise both domestically and internationally, particularly in the Pacific Rim, Canada, Australia, and New Zealand. Efforts are being made to develop new pomegranate varieties and promote the fruit's health benefits. The Wonderful Company has launched a marketing campaign to promote the consumption of fresh pomegranate arils and has invested $1 million in two companies to develop sustainable innovations for the use of pomegranate husks.