Egypt's sweet potato exports to the UK, the largest European market, have seen annual increases over the past five seasons, potentially hitting a record this year. Despite a slight dip in the first seven months of the 2022/23 season, the extended supply season and a decrease in US competition due to hurricane damage and higher production costs have propelled Egyptian exports. Furthermore, the lower production costs and quality improvements in Egypt's sweet potato industry, especially in overcoming the effects of the European drought and the devaluation of the Egyptian pound, have been key factors in this growth.