Entry of organic honey into Europe faces obstacles and the sector seeks to increase domestic consumption

Almost 80% of Brazilian honey production is destined for the United States. However, the 50% tariff on the country's exports to the North American market makes business unfeasible. According to the executive director of Apidouro, João Messas, the restriction drastically affects small producers and puts the competitiveness of the national sector at risk. According to him, since the product did not enter the list of exceptions to the tariff (cases of orange juice, nuts, and other items), it was possible to notice that importers quickly blocked open contracts and halted new shipments of Brazilian honey. "It was something that impacted and turned the market very quickly. We were in a growing demand from the United States, as well as an increase in prices that were already perceived since the beginning of this year and comparatively to 2024, but, all of a sudden, we found ourselves 'barefoot'," he details. Messas recalls that most Brazilian honey is certified organic, a factor that ...