Expanding access for Brazilian cachaça to the Australian market

Published 2024년 3월 27일

Tridge summary

The Brazilian government has successfully negotiated with Australia to ease customs restrictions that previously limited the import of Brazilian cachaça, a sugarcane-based distilled spirit. The original Australian regulations mandated a minimum two-year aging period in wooden barrels, conflicting with Brazil's tradition of producing unaged cachaça. Through diplomatic efforts, including bilateral negotiations, high-level meetings, the involvement of the Brazilian Embassy in Canberra, and discussions at the WTO, Brazil has managed to secure new market opportunities for its cachaça producers and exporters in Australia. This achievement is significant as Brazil reported cachaça exports exceeding US$20 million to around 100 countries in 2023.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The Brazilian government welcomed the announcement made by the Australian government, on March 19, regarding the relaxation of customs rules that limited the entry of Brazilian cachaça into that country. For sugarcane-based distilled drinks, such as cachaça, to enter the Australian market, they had to undergo an aging process in wooden barrels for at least two years, a requirement that was not in line with the traditional production of unaged cachaça in Brazil. In order to guarantee access to the Australian market, the Brazilian government promoted negotiations with Australia on a bilateral basis, in meetings of high authorities and through the management of the ...

Source: Portal Do Agronegocio