The Vietnam Trade Office in Australia has secured 10 export contracts for ST25 rice to Vanuatu, with plans for future shipments potentially totaling thousands of tons. The Trade Office has been using the strategy of creating demand and promoting the quality of Vietnamese rice in Australia, with success in the Australian market and now in Vanuatu. This approach includes online sales and is supported by the widespread distribution systems in Australia. The Trade Office believes this sustainable marketing strategy is key to establishing a strong presence for Vietnamese rice in the Australian market.