Exporting South Korean peaches through ‘live commerce’

[Reporter Lee Byeong-seong of The Korean Rural Newspaper] Real-time communication Sales in 30 minutes Singapore Buyer Orders 130 Boxes The process of taste and explanation by the presenter Increased reliability is the secret to complete sales Confirmation of ‘export after pre-order’ possibility Promotion of quality control and packaging improvement The Rural Development Administration confirmed the possibility of exporting peaches overseas through a ‘pre-order and then export’ method using live commerce. According to the Rural Development Administration, 130 boxes of peaches were ordered and immediately exported within 30 minutes of the live commerce broadcast in which Singapore buyers and domestic peach producers participated. Export logistics were shortened due to the method of receiving orders in advance and exporting them, allowing local consumers in Singapore to taste fresher and higher-quality peaches than when purchasing them at supermarkets. The peaches ...