The article highlights an 181% surge in fish farming in Bolivia's coca-growing region, El Chapare, over the past five years, reaching a production volume of 3,621 tons in 2020. This increase has led to higher income for local producers, with fish meat becoming a significant part of the local and national market. The National Fund for Integral Development (Fonadin) has supported this initiative, providing assistance to 2,759 families who own 4,527 fish ponds. The process involves rearing fingerlings such as tambaquí or pacú in ponds, with harvesting usually taking place between six to seven months after sowing. The demand for fish meat has grown post-pandemic due to its health benefits, with prices increasing from 25 to 28 bolivianos per kilo. The government is working to double the per capita consumption of fish meat from 2.5 to 5.2 kilos annually through various incentives and initiatives.