Cotton of Cotton launches a campaign to rescue the connection of cotton with Brazilian identity and highlight its economic and cultural relevance, promoting the national fiber in Brazil — and in the world
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Brazil is projected to produce 3.7 million tons of cotton in 2025, according to projections from the United States Department of Agriculture (USDA). With an estimated increase of 1.6% in exports, the country is expected to ship around 2.83 million tons of fiber to the international market — maintaining its position among the main global suppliers of the product. This advancement underpins the new phase of the "Brasilidades" campaign, an initiative by the "Sou de Algodão" movement, created by the Brazilian Cotton Producers Association (Abrapa) to value cotton fiber culture in Brazil — and abroad. Brazilian cotton exports go to more than 150 countries, with the main importers being: China, Vietnam, Bangladesh, Turkey, and Pakistan. According to Silmara Ferraresi, Abrapa's director of institutional relations and movement manager, the campaign seeks to rescue the connection between cotton, the economy, and Brazilian cultural identity. "What we consider extremely relevant is recovering ...