Fruit and vegetables from the farmer for 25 million Italians

Published 2023년 6월 18일

Tridge summary

Italy has seen a surge in local food purchases, with around 25 million people participating, driven by a desire for healthy food and direct contact with farmers. This trend is part of the United Nations' world day of sustainable gastronomy, promoting environmental and organic eating habits. Italy has the most extensive farmers' market network in the EU, with 15,000 farmers involved and a annual turnover of 6 billion euros from direct sales. This system not only has economic benefits, but also creates jobs and reduces environmental impact. Direct sales and zero km purchases have been shown to reduce food waste by 60% compared to traditional systems, and are part of an international coalition of farmers markets from around the world.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

About 25 million Italians have bought food from farmers, driven by a new sensitivity towards healthy foods but also by the desire to regain direct contact with those who grow the products they bring to the table. This is what emerges from an analysis by Coldiretti on Censis data, disseminated on the occasion of the world day of sustainable gastronomy promoted on 18 June by the United Nations to focus on the importance of a diet that respects the environment and makes use of organic products at zero kilometre, without waste. Italy is the EU country with the most extensive organized network of farmers' markets with 15,000 farmers involved in around 1,200 farmers' markets in Campagna Amica for a national turnover of the short supply chain with direct sales that reaches 6 billion euros a year. A system organized from north to south of the country which - continues the farmers' association - has not only economic value but also employment and environmental value. A record recognized ...
Source: Italiafruit

Would you like more in-depth insights?

Gain access to detailed market analysis tailored to your business needs.
By clicking “Accept Cookies,” I agree to provide cookies for statistical and personalized preference purposes. To learn more about our cookies, please read our Privacy Policy.