Glutinous rice producers are facing challenges due to low sales and excess inventory, leading to a significant decrease in prices. The problem is exacerbated by the lack of policy and social attention due to glutinous rice being categorized as a coarse grain. The decline in consumption, particularly due to the COVID-19 pandemic, has resulted in a weak distribution network and control of the market by large merchants. The price drop is more severe than that of rice, and it is estimated that the market may recover as social distancing measures are lifted.