Santa Catarina's pitaia fruit harvest is expected to see a 30% increase from last year, making it the second largest producer in Brazil. With 200 hectares and room for expansion, the industry is benefiting from the maturation of young orchards and expanded cooperatives. However, the increase in demand due to the fruit's nutraceutical properties and consumer preference for healthy food during the pandemic has raised concerns about the operational capacity of cooperatives and the need for more agricultural land for diversification. The climate conditions for the harvest period look promising, with expected above-average rainfall and temperature.