Health is the focus of avocado consumers in Europe

게시됨 2024년 12월 9일

Tridge 요약

The World Avocado Organisation (WAO) is a non-profit organisation that represents avocado growers, national producer associations, and importers in the Northern and Southern Hemispheres. The organisation is dedicated to growing the avocado industry globally through education and promotion of the fruit's health benefits. They are investing in data to understand consumer behaviour and trends in Europe, which has led them to identify Spain as the market with the greatest potential. The WAO has found that health is the primary reason consumers in Europe eat avocados. They have also highlighted the importance of addressing the sustainability of avocado production and consumer education on the source of the fruit. The organisation uses various channels, including social media, to promote avocados and combats negative perception through generating positive media headlines.

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원본 콘텐츠

The World Avocado Organisation (WAO) is a non-profit organisation founded in 2016 that represents avocado growers, national producer associations and importers in the Northern and Southern Hemispheres. Shelly Vorster, the organisation's marketing director, said during her presentation at the Global Avocado Summit 2024 that all their efforts are focused on growing the avocado industry globally, through education, informing about the health benefits of the fruit. "We are the voice of the industry, so we try to reach consumers through their phones, in their homes and on all media channels," said Vorster. By investing in promotion, the size of the category is increased, which is the goal of the WAO. "We are investing in data to better understand the category by country and by supermarket," said Vorster. "We are also looking at data to understand the European consumer, whether it is by age, social status, location and to understand when and why they consume avocados." Through this ...

출처: MXfruit