Hop cultivation gains strength in the State of São Paulo, Brazil

The production of Brazilian hops gained weight in the month of October. The agritech Silver Hops, located at Fazenda Pratinha, in the region of Ribeirão Preto, closed a partnership with the project to promote hop culture, Fazenda Santa Catarina, led by Ambev's innovation center. The purpose is to expand the production of genuinely Brazilian hops and create research and development insights for Ambev's initiative. Silver Hops was born to implement high-tech solutions in hop cultivation and to collaborate in the development of in-house production of the input. The work done there attracted the attention of the Santa Catarina project, which already has an experimental farm in Lages - SC, and encourages family farming and generating income options for small producers. The expectation is that, with the union of these two fronts, new possibilities will be created for the national hop in other states. Partnership makes genuinely Brazilian hops possible In 2020, almost 100% of the hops ...