Italy: + 20% you buy fruit with muggy siege

Published 2022년 5월 21일

Tridge summary

Italy has experienced a significant surge in fruit and vegetable consumption, with a average increase of + 20%, due to the recent heat wave and the Covid emergency's shift towards healthier eating habits. The heat wave has also accelerated the ripening of produce, expanding the market selection. However, the production of summer fruit is not at its full potential due to increased production costs, including impacts from the Ukraine war, and the invasion of Asian bugs. Coldiretti, the Italian farmers' association, is advocating for measures to reduce energy and production costs, supply chain agreements, and fair prices. The fruit and vegetable sector employs 440,000 people and generates a turnover of 15 billion euros annually, accounting for 25% of Italy's agricultural production.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The jump in temperatures up to 35 degrees with heat bubbles that besiege cities and countryside has caused the consumption of fruit and vegetables on the tables of Italians to explode in the last seven days with an average increase of + 20%. This is what Coldiretti estimates in reference to the impact on purchases of the great heat wave that hit the Peninsula on the basis of the indications of the farmers' markets of Campagna Amica. The positive trend in consumption as well as climate change is also driven - argues Coldiretti - by the green turning point in nutrition caused by the Covid emergency with a growing attention to well-being at the table with the preference given to fresh, wholesome and dietetic foods. The increase in temperatures - underlines Coldiretti - is also favoring the ripening processes in the countryside with the arrival on the market of a wider range of fruit and vegetables offered, from north to south of the Peninsula. Cherries, strawberries, medlars, ...

Source: Coldiretti