In 2023, Hungary's strawberry harvest has been delayed due to a cool spring, but producers remain hopeful about the season. Despite a decrease in strawberries from heated greenhouses, which make up a small portion of the total 800 hectares dedicated to strawberry cultivation, local demand is strong and quality is high. Imported strawberries, primarily from Spain and Greece, have had little impact on the local market due to a cold snap in Mediterranean countries. The government's support for new plantings has led to the creation of new strawberry plantations, though they will not result in an oversupply of fresh berries.