The article discusses the state of agriculture and the food industry, with a focus on the potential consequences of Europe's recovery plans and the financing of plant-based meat companies. It expresses concerns over the potential unfair competition and the demonization of traditionally raised meat. The article also touches on the expiration of labeling requirements for the origin of raw materials in Italy, which could affect the marketing of pasta and other products. Additionally, it covers the goals and objectives of the 'Tuttofood' trade fair in Milan, which aims to boost Italy's agri-food exports to €100 billion within a decade by emphasizing sustainability, uniqueness, and transparency. The article also introduces the concept of 'vertical farming' and the benefits of such farms, including the use of advanced technology for plant growth monitoring.