Hwacheon-gun, located in Gangwon-do, is taking measures to aid farmers affected by the cancellation of the Tomato Festival due to the pandemic. The local government plans to sell tomatoes and other agricultural products online through various platforms, including YouTube, and host a sales event in Seoul. Additionally, they successfully sold 27 tons of unsold Sancheoneo fish from the Sancheoneo Ice Festival. The Mayor of Hwacheon County highlighted the challenges farmers are facing due to adverse weather conditions and a shrinking consumer market.