The article highlights the findings of the Consumer Citizens' Meeting regarding the high prices of imported fruits in South Korea compared to 10 other countries. The research, conducted twice in 2020, focused on 24 fruit items across major cities, revealing that South Korea has the highest prices for bananas, grapefruits, pineapples, and mangoes. The significant price increases for these fruits over the years, especially bananas which has surged by 99.1% since 2015, are noted. The article calls for measures to stabilize supply and demand, such as increasing the self-sufficiency rate of domestic agricultural products and diversifying import sources.