The article highlights the significant growth in US dairy exports to ASEAN countries, with Indonesia, Vietnam, and the Philippines being the main contributors. The growth is primarily driven by the demand for healthier foods and beverages, especially high-protein products. Notably, there has been a 76% increase in the export of skim milk powder, along with a 14% increase in lactose and a 5% increase in whey exports to these countries. The US Dairy Export Council (USDEC) believes that there is a growing market for dairy protein in ASEAN, given its health benefits. Additionally, the rise of e-commerce and the increasing demand for packaged food in the region are also contributing to this growth. The USDEC has established a Centre for Dairy Excellence in Singapore to cater to the ASEAN market, underscoring its commitment to tapping into the long-term growth potential of the US dairy industry in Southeast Asia.