The EBioScart - Go Fico project, spearheaded by Sicilian agricultural entrepreneurs, aims to leverage the potential of the prickly pear plant to boost the local economy and market. By reusing by-products and waste from the Opuntia Ficus-indica production, the project seeks to create valuable products for the parapharmaceutical, nutraceutical, and cosmetics industries. These products include pectins, betanins, mucilages, and prickly pear seed oil, extracted from the fruit. The project adopts a circular economy strategy, utilizing renewable energy sources and hi-tech solutions, with the participation of various stakeholders including farms, companies, and public and private entities. The initiative is expected to provide a significant development opportunity for Sicily, particularly for young people interested in agriculture.