In the European frozen market, there is an increased demand for niche berries and fruits

After a full-scale invasion of the European market of frozen berries and fruits, there is a decrease in demand for berries in the more expensive segment and an increase in demand for niche berries and fruits. This was told by the sales manager of the Tevitta brand Igor Usatiy in an interview on Latifundist.com. "Currently, there is a decrease in demand for berries of the more expensive segment. This factor, of course, will affect prices - we will see how they will change during the year. And now some companies are already changing their formulations of the final product," the expert said. It adds that today the frozen retail market is valued at €7.5 billion. Since 2020, sales have increased by almost €1 billion, representing +13.5% value growth and +9.2% ...