Indonesia to offer sensory delight through specialty coffee in Greece

Published 2023년 6월 21일

Tridge summary

The Trade Ministry will participate in the World of Coffee (WoC) Athens 2023 international exhibition in Greece to promote Indonesian specialty coffee in the European market. The ministry will be accompanied by 11 selected coffee entrepreneurs from Indonesia. The country's unique coffee taste, traced through the Geographical Indication (GI) system, will be highlighted as a branding tool. There has been a significant increase in the export value of Indonesian coffee products in recent years, both globally and to Greece.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Surabaya (ANTARA) - The Trade Ministry, through the Directorate General of National Export Development, will participate in Europe's largest specialty coffee international exhibition, World of Coffee (WoC) Athens 2023, at the Athens Metropolitan Expo, Athens, Greece, on June 22- 24. Director General of National Export Development of the Ministry of Trade Didi Sumedi stated that the participation aims to introduce and expand the Indonesian specialty coffee market to the international market, especially in the European region. "It is hoped that this international coffee promotion program will be able to target a wider coffee market, especially in the European region and its surroundings," he noted in a written statement in Surabaya, East Java, Wednesday. WoC is the largest international exhibition specially for coffee products and the coffee industry in Europe. This event was initiated by the Specialty Coffee Association which is held in a different country every year. ...

Source: Antaranews