The article highlights the significant price surge of 300% for fruit and vegetables from the farm to the retail shelf in Italy, as reported by CIA-Agricoltori Italiani. This inflationary trend is causing major supply chain issues and leading to a 10% decrease in household consumption of these food items over the past year. The price gap is particularly notable in the case of table grapes, golden apples, aubergines, and williams pears. The rising production costs are making it increasingly challenging for farmers, as they struggle with an inefficient food value chain and a lack of aggregation. CIA-Agricoltori Italiani is advocating for a more equitable and efficient system to balance the value chain and support the internal market, aligning with the European Green Deal's sustainability standards.