The article discusses the current situation of rice prices in South Korea, highlighting concerns about the decreasing costs, with the average price per 20 kg bag currently below 50,000 won. Despite this, the government's stance remains focused on monitoring the market rather than increasing purchases, which is criticized for ignoring the issue. The article puts the rice prices into perspective by calculating that an average Korean spends only 414 won per day on rice, which is a significant contrast to the rising costs of coffee, with examples given by Starbucks and Paul Bassett's. The Federation of Korean Rice Professionals emphasizes the need for rice prices to reach certain thresholds to ensure farmer incomes exceed urban household incomes, calling for policy actions to address these issues.