The European potato market is expected to face uncertainty in the upcoming winter due to lower yields and increased demand for imports, with Israel being a potential supplier. However, the cost of labor, water, energy, and fertilizers in Israel have increased, reducing margins for growers and potentially leading to higher prices for customers. The COVID-19 pandemic has also changed consumer habits, leading to lower supermarket demand and a shift towards delivered food. Despite these challenges, there may be opportunities in meeting demand in countries like Spain and Italy, where storage costs are high and potato quality drops, and in Eastern Europe, where there is a potato shortage due to the war in Ukraine.