Croatia: Istrian Officials share oleotourism insights at events in Spain and Italy

Published 2023년 7월 13일

Tridge summary

The northern Croatian peninsula of Istria has seen a rapid rise in the production and reputation of its extra virgin olive oil, with many awards at international competitions. The region has experienced an olive-growing revolution in recent decades, increasing the number of trees from 254,000 to 1.8 million. Istria has successfully developed oleotourism, attracting around 190,000 visitors each year and participating in international events to share their experiences and learn from other olive-growing regions.

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Original content

Nothing succeeds like success, and the meteoric rise of Istria’s extra virgin olive oil on the global stage is a prime example. Along with Italy’s Lake Garda, Istria is among the northernmost olive-growing regions of the Mediterranean basin. The northwestern Croatian peninsula has undergone an olive-growing revolution in the past 30 years. “From a total of 254,000 trees, through intensive planting, today we have reached around 1.8 million trees,” Denis Ivošević, director of the Tourist Board of Istria County, told Olive Oil Times. In parallel with new plantations and agrotechnical measures, farmers and millers have been trained to produce, label and market high-quality extra virgin olive oil. Part of the effort to promote their products internationally comes from the significant participation of Istrian producers at international competitions. More than half of the 105 awards earned by Croatian producers at the 2023 NYIOOC World Olive Oil Competition, the world’s largest quality ...

Source: Olive Oil Times