The European agricultural lobby, Copa-Cogeca, is challenging the use of meat and dairy product names for vegetable imitations, arguing that it could mislead consumers. The lobby is urgently appealing to the European Parliament to reconsider these controversial labels, suggesting that a ban could potentially cause confusion and financial harm to the industry. On the other hand, ProVeg International, a pro-vegan organization, has assembled the European Alliance for Plant-Based Foods, advocating for the use of traditional food product names for vegetarian and vegan items. They argue that there is no proof of consumer confusion with the current labeling and emphasize the importance of sustainable and healthy food choices, in line with the EU's Green Deal and Farm to Fork strategy.