The Italian mushroom industry is facing challenges due to increasing raw material and energy costs, despite stable consumer prices. The Italian Association of Mushroom Growers, representing 90% of the industry, is seeking government support. Despite high-quality controls and all mushrooms being locally sourced, the industry is not sufficiently supported. A European program will be launched in 2023 to promote mushroom consumption. The industry has a long history in Italy and requires significant investments in sustainable technologies.