Changes in Japanese youth behavior under Corona includes an Increased number of leaf tea drinks

Published 2021년 3월 8일

Tridge summary

A recent survey by the Ministry of Fisheries in Japan has revealed a notable increase in the consumption of leaf tea among the younger generation (18-29 years old), with 26% reporting a frequency increase due to the pandemic and longer home stays. The primary reasons for this shift are more home time for eating and relaxing, alongside a piqued interest in health. The survey, which included 1000 respondents, indicated that most respondents enjoyed leaf tea more and tended to purchase it from various outlets like tea specialty stores, drug stores, and increasingly, online. This change in consumption preference has led to a decline in demand for bottled green tea beverages and other beverages, sparking concerns about market stagnation and the need for the tea industry to engage more young people to revitalize the sector.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

According to a Ministry of Fisheries survey, 26% of the younger generation (18-29 years old) answered that they "increased" the frequency of drinking leaf tea (green tea with tea leaves) under the type coronavirus. Time spent at home The background is that the virus has become longer and the interest in health has increased. There has been a change in the consumption of tea leaves, which was an issue due to the penetration of PET bottled green tea beverages. It was conducted from mid-October or early November last year, and 1000 men and women over the age of 18 answered. Although the total number of people who answered that the frequency of drinking leaf tea "increased" was 14% (143 people). , 26% (36 people) of the 18-29 year olds answered that they had "extremely increased" or "a little increased". The reason for the increase (multiple answers) was "home" in the 18-29 year old generation. "Did you have more time to eat at home?" (67%). "Did you have more time to relax at home?" ...

Source: 日本農業新聞