Farmers in Kanduyi constituency, Bungoma County, Kenya have shifted their focus to avocado farming due to the high cost of maize farming. Introduced in 2019, avocado farming has gained popularity due to its cost-effectiveness and market availability. The Hass variety, which is resistant to pests, requires low rainfall, and is the only year-round variety, is particularly favored. In 2021, the venture saw a surge, with at least 1000 farmers in Kanduyi receiving avocado seedlings. Norway and Japan are among the leading international markets for the farmers' produce.