The demand for high-quality and diverse snacks, including macadamia nuts, has increased in the Chinese market due to the growing health-conscious consumer groups. The World Macadamia Organization has forecasted a substantial increase in global macadamia nut supply over the next five years, with China becoming an important producer and consumer. WMO is actively promoting macadamia nuts in China through the "Love MacadamiaTM" campaign, aiming to provide nutritional information and food inspiration to consumers while seeking more partners to promote demand and consumption in the market.