A study by Facua-Consumers in Action, which has analyzed the evolution over the last year of 185 prices of chocolates, nougats, shortbread cookies, and polvorones in M
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A study by Facua-Consumers in Action, which has analyzed the evolution over the last year of 185 prices of chocolates, nougats, marzipans, and polvorones in Mercadona, Dia, Hipercor, Alcampo, Eroski, and Carrefour, has detected average increases of 15.4% in these holiday sweets, with peaks of up to 65.3%. Of the total prices analyzed by this consumer association in the months of October 2024 and 2025, only three have decreased compared to the previous year and eight remain the same, so the rest, (174 out of 185) are more expensive than last year. The supermarkets where holiday sweets have increased the most or whose sales increase notably during these dates have been Hipercor (an average of 20%), followed by Alcampo (19.8%) and Carrefour (18.0%). Next, Eroski (13.1%), Dia (12.4%), and Mercadona (9%). In its analysis, the association recorded 185 prices of different products, which include both private label brands of the supermarkets themselves (Hacendado, Dulce Noel, El Corte ...
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