Guatemala is finding it difficult to compete in the South Korean market for agricultural and aquaculture products due to its lack of adherence to a 2019 free trade agreement (FTA) signed in 2018 by other Central American countries. This has resulted in a significant drop in Guatemalan exports to South Korea, while other Central American countries have seen over 50% increase in exports annually. Ricardo Rodríguez, an economic analyst, emphasized the potential of Guatemalan exports, including sugar, coffee, fruits, vegetables, beverages, and aquaculture products, if the country manages to secure access agreements and sanitary permits. The Ministry of Agriculture is leading negotiations for the FTA, focusing on plant and animal health, and international guidelines for food safety. The Chamber of Agro is working to enhance the country's business climate to attract investment, with a strategy that includes improving productive offerings, diversifying crops, and adhering to technical regulations and sanitary measures.