Meat traders in Santa Cruz have announced a march for Monday to protest against the price increase and quality issues of meat, and to demand an increase in the price for the final consumer. The government, however, insists that there is sufficient beef supply in the country and refutes the need for a price hike. The protest is supported by various beef, pork, poultry, and related product associations, markets, and retailers. The government has urged the traders to reconsider the price increase and to engage in dialogue with the National Government.