Producers and packers from Michoacán, Mexico, are addressing the #NoAvocado trend, which highlights the environmental concerns around avocado cultivation, such as its large carbon footprint and water usage. The Association of Producers and Packers Exporters of Avocado of Mexico (APEAM) is promoting sustainable avocado farming practices that aim to reduce environmental impact by conserving water, avoiding intensive agriculture, and including local communities. They are also planting avocado trees alongside pines and oaks to reforest areas and maintain biodiversity. The approach takes into account the challenges of social and economic development in Michoacán while addressing environmental concerns, such as deforestation and water use, through a comprehensive strategy that includes reforestation, sustainable agriculture, and social responsibility. This strategy is designed to address the environmental and hydrological impacts of avocado cultivation and to balance the demand for avocados with environmental sustainability.