The article announces the start of the Paine watermelon season in Chile, with an expected production of three million watermelons. The Minister of Agriculture, Esteban Valenzuela, highlighted the tradition of watermelons at family gatherings during the holiday season. The price of watermelons is dependent on the market volume, with projections showing higher prices due to intermediary costs. The Lo Valledor Wholesale Market handles nearly 90% of the national watermelon distribution, primarily in the summer and with a smaller percentage in January. Paine, known as the main watermelon-producing area, has received a Geographical Indication for its watermelons and invites visitors to interact with producers directly.