The article highlights the growth in bilateral relations and trade between Morocco and the UK, with a focus on the agricultural sector. The UK's participation as the guest of honor at the 15th edition of the International Agricultural Exhibition in Morocco (SIAM) underscores the potential for increased cooperation but also brings attention to unresolved issues, including customs tariffs and quotas on fresh produce exported to the UK. Amine Maataoui Belabbes, the general manager of Comaprim, points out the discrepancies in these tariffs and quarants, arguing that they are outdated and protective of European producers at the expense of British consumers. Moroccan exporters are seeking the removal of these customs duties on tomatoes and cucumbers. The article also notes the increase in Moroccan agricultural exports to the UK since Brexit and the desire for more structured business-to-business dialogue and collaboration between agricultural professionals from both countries.