The Italian nut supply chains convened at Macfrut 2023 to strategize on promoting a sector with high numbers and potential, despite fluctuating production yields due to climate conditions. The sector includes walnuts, hazelnuts, almonds, chestnuts, pistachios, and locust beans, covering around 180,000 hectares and producing about 220,000 tons annually. A campaign, funded by the Ministry of Agriculture, aims to enhance supply chains and combat importation of cheaper, less safe foreign nuts through marketing and research investments, highlighting the benefits of national nuts for health and sustainability. Despite these efforts, Italy still imports around 1.4 billion euros worth of nuts annually, leading to a trade balance deficit.