Oboya opens direct operation in the United States.

Oboya Horticulture announced the opening of Oboya USA, a new direct operation in the United States, with an office, warehouse, and local team in Doral, in the Miami area. This move expands the multinational's presence in the Americas and aims to improve logistics for clients operating between Latin America and the North American market. The company already served the United States through distribution partners. This model will continue. The new structure will complement this network. The company intends to increase its proximity to customers, from product development to delivery. According to Robert Wu, founder of Oboya, the opening of operations in the United States follows an already consolidated presence in the local market. The initiative aims for greater coordination, faster service, and better alignment with the demands of the horticultural sector. The company believes the move follows a trend in agribusiness and horticulture. The sector is seeking more direct and ...