The global banana market is experiencing a supply shortage, with exports from Ecuador down by 8% and volcanic activity in Spain reducing yield. This has led to a surge in prices in the Netherlands, Germany, Italy, and the US, where the supply is smaller than usual due to increased transport rates. Despite these challenges, consumer demand remains strong. The banana industry is grappling with inflation and seeking to adapt sustainably amidst external factors such as fuel, paper, fertilizer, and logistics costs, as well as war and adverse weather conditions.