□Philippine MZ generation food consumption trends and Korean food marketing strategy

The Philippine MZ generation is emerging as a new opportunity for Korean food exports. As the rapid spread of information through social media networks (SNS) and the K-content craze converge, interest in Korean food is increasing, making it a key task to accurately understand the consumption characteristics of the Philippine MZ generation and adopt a strategic approach accordingly to secure market leadership. The core of the food market, the MZ generation and middle class Filipinos, form the main consumer market in Southeast Asia with a population of about 110 million. With a median age of only about 26 years, the demographic structure is young. In particular, the MZ generation, aged 15-39, accounts for about half of the total population, making it the core layer of the consumer market. As the middle class steadily expands with economic growth, the demand for processed and imported foods is also increasing. The Philippine food market is maintaining a stable growth rate of 5-6% ...