Pitahaya, the future of fruit growing in Argentina

Known as the “dragon fruit,” pitahaya is conquering international markets for its flavor and nutritional benefits. INTA is promoting research to position Argentina as a new competitor in the growing global market for this fruit. Pitahaya, or dragon fruit, not only impresses with its unique appearance and sweet, delicate flavor, but also with its health benefits. Rich in antioxidants, vitamin C, and fiber, this fruit has become a symbol of healthy eating, boosting its popularity in international markets. In Argentina, INTA has identified great potential for pitahaya cultivation, particularly in arid and semi-arid regions in the north of the country. According to ongoing research, this fruit could become a viable option to diversify national agricultural production and generate new sources of income for local producers. “We want pitahaya to be a real alternative for small and medium-sized producers in the country,” said the INTA research team. This approach not only seeks to ...