PlantUP: Information platform for decision making on cultivars brings together more than 2,600 farmers in Brazil

Published 2022년 9월 20일

Tridge summary

A recent McKinsey survey reveals that Brazilian farmers lead the world in the adoption of sustainable and digital agricultural practices. The country's farmers are heavily into no-till farming and biological control, and a significant majority uses digital means for purchases. Brazil is also the most significant user of the free digital platform, PlantUP. The platform aids farmers in choosing the most productive cultivars, optimizing planting, and managing soil types. It has been used to manage over 17.6 million hectares of land, predominantly soybeans, and has been incorporated by over 2,600 farmers across Brazil and Paraguay. The platform is soon to include Machine Learning models to provide more personalized solutions for farmers.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The digitization of agricultural activity has been employed by producers around the world. The latest survey by McKinsey & Company, entitled 'The mind of the Brazilian farmer' with 5,600 farmers from nine countries, shows that Brazil, with 2,000 respondents, stands out in the use of technologies in the field. Brazilian farmers are not only those who use more sustainable techniques, such as no-till farming (80%) and biological control (60%), or those who use digital means in their purchase journey (71%), but they are also pioneers in adoption. of agricultural technologies for their operations (50%). These are solutions such as PlantUP, a free digital platform with segmented property information. In it, the farmer can discover the most productive cultivars, the best planting time, population and soil type for each one of them. The solution also allows the farmer to discover the most promising cultivars, observe their position in the ranking of producers in the region and compare the ...

Source: Portal Do Agronegocio